My friend Ande Lyons had me on her show to talk about charities and strategic volunteering - how corporations can make a difference. How do you continue to grow your business in a meaningful way that makes a difference? Implementing a Cause Marketing Strategy is an important first step.
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But before you select a nonprofit partner – you need to create a Strategic Volunteer strategy and do your research. Effective cause marketing campaigns are built on solid foundations and taking the time to choose the best partner for your business is key to creating a successful outcome. More importantly, you need to think beyond the money. Strategic Volunteering is not just the monetary contribution. It’s also about donating time, products and services.